BRAND MEANING

Daniel 3:12 There are certain Jews whom you have appointed and set over the affairs of the province of Babylon-Shadrach, Meshach and Abednego. These men, O king, pay no attention to you; they do not serve your gods or worship the golden image which you have set up.
Because the 3 Hebrew boys refused to bow they were thrown into a firery furnace. When the king looked into the fire there was a fourth man. The Son Of Man, He pulled them out of the fire for their obedience to God.
TO NOT BOW IS TO NEVER FOLD!
The fire represents your trials and tribulations. Through all of your trials and tribulations in life, you could have given up, you could have thrown in the towel. God fireproofed you and brought you through and you made it out on the other side.

BRAND MISSION AND PURPOSE

The Never Fold Movement is part of a Kingdom apparel line founded in 2020. We have the sole purpose of giving back to the community in various ways. As part of the Never Fold Movement we feed and clothe those in need, we have a mentorship and entrepreneurship program for inner city youth and those that are transitioning out of prision back into society. One of our biggest missions is sowing into world missions as well as being a part of funding the end time harvest.

Thank You For Being A Huge Part Of What We Do!